Privacy Policy

Effective Date: July 13, 2026
Last Updated: July 13, 2026

Introduction

Eteq ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site"), and interact with us.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing or using Eteq's Site, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

1. Information We Collect

We collect information in the following ways:

1.1 Information You Provide Directly

Contact Form Data: When you submit our contact form or email us directly, we collect:

Full name
Email address
Phone number (if provided)
Company name (if provided)
Message/inquiry details
Any other information you choose to provide

Purpose: We collect this information solely to respond to your inquiry, provide information about our services, and follow up on your interest in our consulting services.

1.2 Information We Do NOT Collect

We do not use cookies or tracking pixels
We do not use analytics tools (e.g., Google Analytics)
We do not track your browsing behavior
We do not collect data automatically from your device
We do not use advertising pixels or retargeting

2. How We Use Your Information

We use the information you provide for:

Service Delivery: Responding to your inquiry and providing information about our consulting services
Communication: Contacting you via email or phone to discuss your needs
Service Improvement: Understanding what services interest you to better tailor our offerings
Legal Compliance: Meeting legal obligations and protecting against fraud or misuse

We will never:

Sell or rent your personal data
Share your information with third parties for marketing purposes
Use your data for any purpose beyond responding to your specific inquiry

3. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data on the following legal bases:

Legitimate Interest (Article 6(1)(f) GDPR): We have a legitimate business interest in responding to inquiries and understanding client needs to provide better services
Contract Performance (Article 6(1)(b) GDPR): Processing is necessary to prepare for or execute a contract with you
Consent (Article 6(1)(a) GDPR): You have explicitly consented to us processing your information by submitting the contact form

You are not required to provide any information. However, without it, we will be unable to respond to your inquiry.

4. Data Retention

We retain your information as follows:

Contact Form Data: Retained for 2 years from the date of submission
- If we enter into a client engagement, we retain data for the duration of our service agreement plus 6 months
- If no engagement occurs, data is deleted after 2 years unless you withdraw consent earlier
Email Correspondence: Retained as part of business records for 5 years for tax and legal compliance purposes

After the retention period, we will securely delete or anonymize your information.

5. Your Data Rights

Under the GDPR, you have the following rights regarding your personal data:

5.1 Right of Access (Article 15)

You have the right to request a copy of the personal data we hold about you.

5.2 Right to Rectification (Article 16)

If you believe any information we hold is inaccurate or incomplete, you have the right to request correction.

5.3 Right to Erasure ("Right to be Forgotten") (Article 17)

You have the right to request deletion of your personal data, subject to legal obligations.

5.4 Right to Restrict Processing (Article 18)

You can request that we limit how we use your information.

5.5 Right to Data Portability (Article 20)

You have the right to receive your data in a portable, machine-readable format.

5.6 Right to Object (Article 21)

You have the right to object to our processing of your data.

5.7 Right to Withdraw Consent (Article 7(3))

If we rely on your consent, you can withdraw it at any time by contacting us.

To exercise any of these rights, contact us at:

Email: erik.rundberg@mittemellan.com

We will respond to your request within 30 days (or up to 90 days for complex requests, in accordance with GDPR requirements). There is no charge for exercising your rights unless your request is manifestly unfounded or excessive.

6. Data Security

We take the security of your information seriously. While no method of transmission over the Internet is 100% secure, we implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction:

Secure HTTPS encryption for all data transmission
Limited access to personal data (only authorized personnel)
Regular security reviews of our systems
Secure deletion practices

However, we cannot guarantee absolute security. You acknowledge that there are inherent risks in transmitting information over the Internet, and you provide your information at your own risk.

7. Third-Party Disclosure

7.1 Service Providers

We may share your information with third-party service providers who assist us in operating our Site or conducting our business, including:

Email Service Provider: To send you communications (if applicable)
Hosting Provider: To maintain our website infrastructure

These service providers are contractually obligated to:

Use your data only to provide services to us
Maintain strict confidentiality
Not use your data for their own marketing purposes

7.2 Legal Requirements

We may disclose your information if required by law, court order, or government request, or when we believe in good faith that disclosure is necessary to:

Comply with applicable laws
Enforce our Terms of Service
Protect the rights, privacy, safety, or property of Eteq, you, or others

7.3 Business Transfers

If Eteq is involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you of such change and any choices you may have regarding your personal data.

8. International Data Transfers

Eteq is based in Sweden within the European Economic Area (EEA). If you are located outside the EEA and submit information to us, you acknowledge that your data will be transferred to and stored in Sweden. By using our Site and submitting your information, you consent to such transfer.

For transfers outside the EEA (if applicable in the future), we will implement appropriate safeguards such as Standard Contractual Clauses as required under GDPR Article 46.

9. Children's Privacy

Our Site is not intended for children under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected information from a child under 16, we will promptly delete such information and terminate the child's use of the Site. If you believe we have inadvertently collected information from a child, please contact us immediately.

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to Know: You can request what personal information we collect about you
Right to Delete: You can request deletion of your personal data (subject to exceptions)
Right to Opt-Out: You can opt-out of "sales" or "sharing" of personal data (we do not sell or share your data)
Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights

To exercise these rights, contact us at the email address below.

11. Contact Us

For questions or concerns about this Privacy Policy, to exercise your data rights, or to report a data breach, please contact us:

Email: erik.rundberg@mittemellan.com

We will respond to inquiries about your personal data within 30 days.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page and update the "Last Updated" date at the top. Your continued use of the Site after any changes constitutes your acceptance of the updated Privacy Policy.

If we make material changes that significantly affect how we use your information, we will notify you by email or through a prominent notice on the Site.

13. Your Consent

By using our Site and submitting information through our contact form, you acknowledge that you have read this Privacy Policy and consent to our collection, use, and disclosure of your information as described herein.